Street name sponsorship

Local businesses are to be given the opportunity to sponsor new street names by Moray Council.

The initiative is being seen as a way of raising much needed revenue for the council in times of financial constraint.

It was approved by the council’s planning and regulatory services committee today as part of revised policy and procedures for the naming and numbering of streets.

The committee was told that in some cases the naming of a street or bridge may present a commercial sponsorship opportunity for a local company.

Proposed names would have to comply with general principles already in place and be approved by local elected members.

Head of development services Jim Grant told the committee that sponsorship opportunities were likely to be very limited but any income would be welcome in the council’s current financial situation.

He added: “Sponsorship payments may vary but it is thought that those of commercial interest could achieve a payment of £20,000.”

Moray Council area stretches from Tomintoul in the south to the shores of the Moray Firth, from Keith in the east to Forres in the west. The council and its 4,500 employees respond to the needs of 95,510 residents in this beautiful part of Scotland, which nestles between Aberdeenshire and the Highlands.

Famous for its colony of dolphins, fabulous beaches and more malt whisky distilleries than any where else in Scotland, Moray is a thriving area and a great place to live.

Headquartered in  Elgin, the administrative capital of Moray.